National Brands and Private Labels in Retailing: First by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene PDF

By Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez

ISBN-10: 3319071939

ISBN-13: 9783319071930

ISBN-10: 3319071947

ISBN-13: 9783319071947

This e-book provides newest findings on model advertising in retail. In occasions of financial downturn a "new retailing panorama" is being formed, during which outlets and brands face new demanding situations to their model innovations. advertising execs desire excessive value-added and well timed responses. one of the issues unique during this quantity are: mixture of nationwide manufacturers and personal labels in shops' assortments; collection judgements in occasions of financial hindrance and eventual restoration; effects of delisting manufacturers on store-related elements; delisting brands' manufacturers and the results at the distribution channel dating; the hot "retailing landscape", with distinctive specialize in fast-paced customer items retailing; patron personal tastes for nationwide manufacturers and personal labels and plenty of more.

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Extra info for National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014

Example text

Regional and Business Studies, 4(1–2), 1–12. , Steenkamp, J. , & Dekimpe, M. (2012, January). The effect of business-cycle fluctuations on private-label share: What has marketing conduct got to do with it? Journal of Marketing, 76, 1–19. , & van Riel, A. (2009). Modelling consumer responses to an apparel store brand: Store image as a risk reducer. Journal of Retailing and Consumer Services, 16(4), 281–290. , & Grewe, G. (2013). Proliferation of private labels in the groceries sector: The impact on category performance.

2000). The extra production could help firms during economic downturns when NB demand diminishes and also 44 N. Ochoa and J. Cervin˜o during seasonality periods of low sales. Mainly, firms with relatively low variable cost may benefit more by supplying SBs. Therefore, we postulate that: H1: Dual-brand manufacturers supply SB products because it helps them to improve economies of scale (ES). More than a half of dual-brand manufacturers produce SBs to cooperate with large distributors (Gomez Suarez & Benito, 2008).

Thus, the influence of ‘only PL’ assortments on IBPL does not depend on the brand equity of the PL. 027). 039). 000). This can be seen in Fig. 3. 1 % lower than for those assortments with four brands (PL and three NBs). 039). Following the same argument represented in Fig. 2 %). Finally, our results suggest that the higher the income level, the lower the IBPL. This is in accordance with previous literature relating PLs to economic restrictions (see, for example, Ailawadi and How Assortment Composition Affects Consumers’ Intentions to Buy PL Fig.

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National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez


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