Does It Work?: 10 Principles for Delivering True Business by Shane Atchison PDF

By Shane Atchison

ISBN-10: 0071847863

ISBN-13: 9780071847865

During this new age of Twitter, fb, Instagram, and numerous different electronic structures, it doesn’t subject what number perspectives or fans or clicks you get. the single factor that concerns is: Does it Work?

Written by means of POSSIBLE’s international CEO Shane Atchison and President of the Americas Jason Burby, this progressive advisor exhibits tips on how to use the most recent electronic systems to create a high-value advertising and marketing plan that truly works.

You’ll find out how to:
SET pursuits: comprehend the significance of defining good fortune and ambitions prematurely for each initiative―and what you are promoting as a whole.

INSPIRE fabulous inventive: Leverage information and insights to empower and force creativity, spark rules and force innovation.

MEASURE WHAT concerns: concentration efforts at the issues that topic and force actual improvement.

MAKE A distinction: understand that you've got contributed to measurable luck in no matter what you do.

If you’ve ever puzzled in case your electronic advertising and marketing is operating, this ebook may also help you reconsider every little thing you’re doing. via following 10 key rules, you’ll have the capacity to degree the information that truly issues, release the tasks that actually repay, and encourage the creativity that actually drives a good campaign.

You’ll pay attention the non-public insights of the world’s maximum enterprise leaders and the pro triumphs (and tumbles) of the world’s largest brands.

You’ll the best way to lease and encourage the infrequent artistic “unicorns” who flip advertising into magic.

You’ll locate new how you can flip info into rules and stumbling blocks into opportunities.

You’ll flip website viewers into fans, fans into sharers, and sharers into your absolute best customers.

In our new international of small monitors, colossal principles, or even better festival, you might want to ask the harsh questions with a purpose to succeed.

Does it paintings? has the solutions.

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Additional info for Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

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One member of the twelve-member Senior Management Team, Kurt Kuehn – Senior Vice-President of Sales and Marketing – stated that, “Most senior managers like me began at UPS when part-timers in college as package sorters or assistants. ” UPS became a public company in 1999, going public in the largest IPO in the history of the New York Stock Exchange. Today, about half of UPS stock is owned by its current and former employees and their families. UPS has a market capitalization of $46 billion and is one of only seven public companies with an AAA credit rating from both S&P and Moodys.

In addition, the company instituted competency programs that include the Siemens Graduate Program and KnowledgeSharing. The Siemens Graduate Program is focused on identifying and developing employees who could assume leadership positions at MED in the future. These employees are rotated to different business divisions, taking on new responsibilities at each assignment. The KnowledgeSharing program exemplifies a key focus of the organization – continual innovation and access to new ideas. Innovation and process management are driving forces behind MED’s continued growth in sales and earnings (Birk & Muller, 2002).

It was, and still is, absolutely essential that the company attract and motivate the best talent worldwide and continuously improve leadership quality. To achieve the latter, a program was launched through which up to 1,000 managers around the globe are evaluated every year. This mechanism to review managers formally on a regular basis allows actions, such as training, job rotation, and if necessary, dismissal, for performance improvement to be defined and implemented with vigorous control. In addition, the company instituted competency programs that include the Siemens Graduate Program and KnowledgeSharing.

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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing by Shane Atchison


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