By John F. Purner
This e-book offers with purchaser habit now not vendor approach simply because no promoting procedure can paintings till your prospect is able to purchase! understanding while to promote and while to easily circulation on is the major in your luck. task one is to figure out who's an lively consumer. activity is to behave on that wisdom. The BUYcycle method teaches you ways to grasp who will purchase and once they will achieve this.
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Extra info for BUYcycle: The Best Kept Secrets of Amazingly Successful Salespeople
Regional and Business Studies, 4(1–2), 1–12. , Steenkamp, J. , & Dekimpe, M. (2012, January). The effect of business-cycle fluctuations on private-label share: What has marketing conduct got to do with it? Journal of Marketing, 76, 1–19. , & van Riel, A. (2009). Modelling consumer responses to an apparel store brand: Store image as a risk reducer. Journal of Retailing and Consumer Services, 16(4), 281–290. , & Grewe, G. (2013). Proliferation of private labels in the groceries sector: The impact on category performance.
2000). The extra production could help firms during economic downturns when NB demand diminishes and also 44 N. Ochoa and J. Cervin˜o during seasonality periods of low sales. Mainly, firms with relatively low variable cost may benefit more by supplying SBs. Therefore, we postulate that: H1: Dual-brand manufacturers supply SB products because it helps them to improve economies of scale (ES). More than a half of dual-brand manufacturers produce SBs to cooperate with large distributors (Gomez Suarez & Benito, 2008).
Thus, the influence of ‘only PL’ assortments on IBPL does not depend on the brand equity of the PL. 027). 039). 000). This can be seen in Fig. 3. 1 % lower than for those assortments with four brands (PL and three NBs). 039). Following the same argument represented in Fig. 2 %). Finally, our results suggest that the higher the income level, the lower the IBPL. This is in accordance with previous literature relating PLs to economic restrictions (see, for example, Ailawadi and How Assortment Composition Affects Consumers’ Intentions to Buy PL Fig.
BUYcycle: The Best Kept Secrets of Amazingly Successful Salespeople by John F. Purner